News, Views and Events

For generations across cultures, coconut has played a trusted role in beauty rituals, especially when it comes to caring for hair.

For over 100 years, petroleum jelly has been the go-to fix for dry, irritated skin. It earned its place in medicine cabinets everywhere because it works.

When we think about growing healthier, stronger hair, our attention usually goes straight to the strands.

As time goes by, consumers are becoming more discerning with their purchasing decisions.

A beauty routine is often seen as a form of self-care or an opportunity to focus on yourself and feel more refreshed or confident.

Sustainability has become a key selling point in the beauty industry.