Baby Care Products: What Parent-Customers Look For

What Are Examples of Essential Baby Care Products?

Because newborns aren’t yet able to care for themselves, it’s up to their parents to provide them with everything they need. Essential baby care items that new parents absolutely must have for the first few months of their baby’s life include the following:

  • A crib, a mattress, and bedding
  • Toys and other items for play
  • Feeding necessities such as receiving blankets, bibs, nipples and baby bottles, and a bottle sterilizer
  • Diapers, washcloths, and baby wipes
  • Clothing
  • Bath essentials like baby powder, baby shampoo, baby wash, baby oil, rash-free cream, and skin protectant

What Factors Should Parents Consider When Choosing Baby Care Products?

a baby with bubbles on a bath tub

Parents want only the best for their children, and many can be especially particular about the baby care items they buy for this reason. Here are three of the most important factors most parent-customers consider when shopping for their babies:


In recent years, a “quality over quantity” approach has dominated the baby care sector. Today’s parents prefer to invest in baby care products they perceive to be of high quality, even if these cost more than other available alternatives. This is especially true of millennial and Generation Z parents.


Babies are extremely delicate and fragile for the first few months of life. Hence, it’s important for parents to make sure that all items that come in contact with their child are baby-safe—whether it’s formula, food, medicine, chewing toys, or personal care products.

Baby skin is particularly sensitive and easily irritated. To prevent harmful side effects like allergies, rashes, and dryness, it’s best for parents to choose products made from natural ingredients. Products containing artificial fragrances, dyes, and strong chemicals like sulfates, phthalates, and parabens should be avoided. Items that have been dermatologically tested and certified by licensed pediatricians are typically safe, reliable choices.


While mothers have historically been expected to sacrifice everything to care for their families, younger generations of new moms are now more willing to buck this expectation and prioritize their own well-being alongside that of their children. These mothers strive to balance family life with active careers and personal projects, and they’re always looking for products that are convenient, user-friendly, and easy to clean.

How Can Brands Better Meet the Needs of Parent-Customers?

Baby care brands today are striving to meet the expectations of an increasingly meticulous, conscious consumer base. To address customer needs more effectively, baby care brands should work with licensed experts such as pediatricians and dermatologists when developing personal care products for infants. Partnering up with a reputable ingredient supplier for quality ingredients is also a must.

It’s also important to find a reliable manufacturer. Manufacturing firms that offer original equipment manufacturer (OEM) or original design manufacturer (ODM) solutions can help guarantee that the final product meets consumer standards. OEMs specialize in building products that are fully designed by their client businesses, which make them ideal for companies seeking to maintain full creative control over their products. ODMs, meanwhile, make products according to a predetermined design only. They then allow client businesses to change elements such as the product’s colors, branding, and packaging in order to sell it under their own brand name.

Natura Aeropack is one of the country’s top suppliers and manufacturers of coconut-derived product ingredients. Our ingredients are ideal for use in baby care products as they’re sustainably sourced, safe, and effective. Contact Natura Aeropack now and we’ll happily work with you to ensure all your products exceed the expectations of your parent-customers.